Why Marketing Is Critical To Mobile App Success

Kinley

Companies should focus on marketing if they want their mobile app to succeed. The majority of app developers and marketers dedicate more than 31% of their total app development budget to marketing, according to our survey. Our data indicates the importance of mobile app marketing. Today’s mobile app development market grows increasingly crowded. By 2020, the app industry’s revenue is projected to reach $188.9 billion worldwide. International Business Times, a leading provider of business and financial news, reports that, every day, Apple’s App Store receives over 1,000 app submissions.

At this rate of growth, it seems impossible to create an app that will stand out. Businesses need a carefully constructed marketing plan to boost downloads and attract users for their app. The Manifest surveyed 301 companies to europe mobile number list discover how businesses market their apps, how much they spend, and how they measure success. Use this report to learn what app marketing strategies work and how you should approach marketing your mobile app. Our Findings Nearly all businesses (98%) have a documented app marketing strategy—a positive sign. More than a third (38%) of companies update their app every month, while almost half (45%) update their app every 2-6 months. Updates are necessary to maintain usability and engage users. The largest percent of companies (35%) dedicate 31-50% of their total app development budget to marketing, while another fifth (21%) spend 51-70%. Most businesses (88%) consider their app a financial success, though experts doubt the reality of this assertion. Nearly 90% of companies say their app is profitable and has made back its development and launch budget. Businesses Actively Implement Mobile App Marketing Strategies Companies realize the importance of preparing a marketing plan to launch their app. Nearly 7 out of 10 companies with a mobile app (68%) have a long-term, fully documented app marketing strategy.



Meanwhile 30% of businesses have, at least, a short-term, partially documented app marketing strategy. 68% of Companies Have A Long-Term, Fully Documented App Marketing Strategy Only 2% of companies do not formally record how to reach their marketing objectives for their app. No matter how great, your app won't succeed if users don't know about it. “Marketing should be considered from the very beginning. It should be part of the whole budget, not after the product is ready,” said Anastasiia Marushevska, Head of Content at Django Stars, a product development company based in Ukraine. “Marketing specialists should be with the product during the customer development stage.” Incorporating a marketing strategy from the beginning of app development allows for the company vision to remain steady and focused. Mobile app marketing cannot be an afterthought.