Messages can be longer and more meaningful

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Provider: “Fortunately, because we take traffic jams and roadworks into account. In addition, we also calculate the time for the delivery moment itself and you can use a route planning to pick up products again.” Lead: "That sounds super good, because collecting the returns always comes in between and costs a lot of money at the moment". As a search marketer, you can already get a lot of information from this piece of demo. Let's see. Input for keyword research.

You will hear the lead using a number of relevant terms that you as a search marketer can use for your keyword selection: schedule buses delivery in the Netherlands plan routes manually improve delivery service plan routes Excel route photo editor planning software efficient route planning reduce return costs Run these terms through your SEO tools and enjoy the insights you get from them! Input for content: the pain of the target group You literally hear your target group tell you what the problem is.



The current way of working is not reliable, takes a lot of time and gives a bad reputation. In addition, the returns cost a lot of money at the moment. Also reflect this important information in your content on your landing pages, blogs and advertisements. Input for content: the USPs Your lead was clear, the wish is that traffic jams and roadworks are included in the route calculation. In addition, returning a package is also important for this lead. Let this also be reflected in your USPs. Demos as an asset for search marketing As I've shown, demos can be an important resource for your search strategy. Be sure to repeat the process regularly.