What is POS? Understand what it is for and its importance

puja

Do you know what POS is? More than that, do you know how important these “three little letters” are for your business? Well, below we will explain in detail the need to create good strategies and invest in excellent management of your POS. However, first let's explain the basic concept of what POS is. Follow along and ask all your questions about the subject! What is POS? POS is short for point of sale . This is the shortest, most objective and most appropriate answer to the question “what is POS”. However, it is important to delve deeper into this concept – and you will soon understand why. Furthermore, it is worth mentioning that POS can refer to both your physical and virtual store .

In fact, POS can also refer to sales consultants and even specifically to your supermarket cashier. Therefore, to answer what POS is, it is understood that it is the “point of sale” where the consumer has direct contact with your business’s products whatsapp number list  or services. And, of course, where sales are finalized. – See also: Check out 5 infallible tips for merchandising at the POS Market overview: what is POS and why is investing in a good POS important for your business? Well, there are good studies that reinforce the importance of companies understanding what POS is and then investing in a good point of sale. A great example is the 2020 Retail Industry Outlook survey , released by Deloitte.



She reinforces that investments in POS focused on convenience for the consumer need to be considered by brands that want to increase sell-out. In other words, brands that want to boost their sales must invest in POS that are more convenient for consumers. This means that points of sale must be practical, organized, safe and, of course, generate a good experience for customers . In addition, Nielsen studies also bring relevant studies to the area. Among them, the following data stand out: 55% of shoppers in Latin America decide on a brand at the point of sale; 60% of purchasing decisions from this same audience are made at the POS. In other words, the way in which the products will be displayed at the POS makes all the difference when the consumer chooses the goods.

The point of sale is essential to the success of your business Whether your store is physical, virtual or phygital (present in both channels), having a good point of sale is essential for the success of your business. Furthermore, it doesn't matter what you sell. The POS is the place (again, physical or online) where everything planned actually happens. In other words, it is at the POS that you put into practice all your strategies that involve the layout of your brand, the display of products, strengthening the relationship with the customer, offering benefits and facilities for the consumer, strengthening the relationship with them, among others. The customer can (and should!) interact with your brand through other channels. However, it is at the POS that “the magic” happens.