How to choose the ideal e-commerce platform for your business?

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Do you know how to choose the ideal e-commerce platform for your business? More than that, do you understand the importance of being your own e-commerce and making your sales through this channel? Believe me: shopping via e-commerce or mobile commerce is a trend that has already been growing in recent years and that, from 2020 onwards, has become even stronger. And it is expected that adherence to this new form of consumption will grow even more. This happens because people are increasingly familiar with purchases made digitally.

Furthermore, as time passes, technologies are developed that make online shopping even more practical, accessible, safe and of quality. However, before proceeding, it is worth highlighting that the increase in sales via e-commerce does not mean the end of physical sales . In fact, what happens is the need for companies to be present in both the physical and ws data virtual environments. More than that, the need to offer an integrated and positive experience for customers on both channels. That said, it's time to understand a little more about e-commerce in the current scenario and, of course, understand what you can do to find the best e-commerce platform for your business. – Also check out: Integration of physical and digital retail: why is it important and how to do it? Panorama of e-commerce in Brazil and the world Well, it's no secret that e-commerce is on the rise.



Proof of this are the several recent studies that show increasing numbers of use of the e-commerce platform in Brazil and around the world. For example, according to the 44th edition of Webshoppers , the most comprehensive report on e-commerce in the country prepared by Ebit | Nielsen, it was found that e-commerce in Brazil broke sales records in the first half of 2021, reaching R$53.4 billion, growth of 31% compared to the same period of the previous year.

Salesforce revealed in research that consumer interaction with companies is now 60% online and 40% online, reinforcing what we said previously, that is, the importance of integrating the physical and digital channels of your business . business. Furthermore, according to Supermarket News , in 2020, 52% of consumers said they purchased grocery products online and 62.5% intend to do so , compared to 36.8% and 39.5%, respectively, in the year previous. We brought this data here so you can understand a little more about the importance of having your own e-commerce platform and making your sales through this channel.

– To learn more about the subject, check out: What is e-commerce? Definitive guide to e-commerce in 2022 Importance of having your e-commerce platform Well, above you can already understand the main reason for having your own e-commerce: customers are purchasing more and more through this channel. However, there are other good reasons for you to invest in this innovation in your business. Here we will highlight some of them: 1. More customer convenience The customer should always be the focus of your business . And e-commerce helps you in this mission.