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It is the year to open a channel on YouTube or Vimeo or to implement a video marketing strategy by posting videos on Twitter, Facebook or Instagram... Basic digital marketing actions: database management and qualification The third of the digital marketing actions for 2016 that we recommend is the management of marketing-oriented databases . It seems like a truism, but more and more I come across clients who, in their daily digital marketing management, have been accumulating data and more customer data.
Different databases generated by contests on Facebook, by display cam Saint Vincent and the Grenadines Email List paigns, by promotions and offers on the web, by the subscription channel... The result is an "amalgam" of data that they do not know how to exploit and get the most out of.. Each contact on social networks is a piece of data, each user who visits the blog or the website is a piece of data, each person who participates in a giveaway is a piece of data.
..therefore we must orient the company and digital marketing to the philosophy of data. Solid databases must be built supported by CRM-type management programs to be able to optimize resources and guide actions towards a return on investment or positive ROI. Marketing Analytics The fourth of the digital marketing actions for 2016 that we recommend is digital analytics . To date, in our opinion, it has been largely forgotten by small and medium-sized companies and brands, but this situation must change now!!!! All digital marketing actions must be aimed at achieving marketing objectives.
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发表于 2024-5-18 13:19:59