What is faceted navigation and what does it mean for UX

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One piece of this puzzle is the implementation of an SSL certificate, which will ensure data encryption. Passage Indexing Google introduced the Passage Indexing mechanism some time ago, but in 2023 it is worth taking a closer look at it. Due to, among other things, the growing popularity of Voice Search, keyword trends are changing. Nowadays, users are more specific in their queries. Passage Indexing is intended to help the search engine match individual pieces of content to Internet users' queries. Thanks to this, even deeply hidden content will be found by the robot and displayed to the user. Passage indexing Source: Google search results What does this mean for content creators? Well, it is very important to structure the content, i.e. dividing it into short sections and adding headings and subheadings. TikTok According to a report shared by Cloudflare, TikTok has been overtaking Google for some time now and is the number one search engine on the Internet. It is most popular among Generation Z, although more and more older people are also starting to discover the advantages of the global giant among mobile applications. It turns out that younger people prefer visual communication and the way of presenting content.

TikTok users are constantly growing, which means that in 2023 it will be Whatsapp Number List even more important. It is worth taking this into account when planning your SEO strategy and trying to reach your target group in an unconventional way. For some time now, Google has been indexing materials from TikTok and displaying them in the search engine. Appropriate optimization of videos in the application is therefore a way to increase organic traffic. Growing SEO budget In 2023, we can most likely also expect rising positioning costs. According to the State of SEO 2023 report published by Search Engine Journal, 56% of marketers surveyed expect increasing financial outlays. Increased SEO budget Source: State of SEO 2023 report The good news is that as your budget increases, the profitability of SEO will likely increase as well. In the same report, we can read that 58% of respondents recorded an increase in ROI over the last year. As you can see, there will certainly be no boring moment in the SEO industry in 2023. Several new trends will emerge and the importance of previously important issues will increase. However, you cannot forget about the basics. Technical optimization is still of great importance and this will certainly not change in the new year.



In order for e-commerce sales to constantly increase, you need to pay attention to a number of aspects. One of them is the website navigation system. Users pay special attention to how they navigate the website, appreciating easy access to its individual resources. Therefore, it is worth optimizing this aspect as much as possible by using faceted navigation. What is it and what does it mean for UX ? We give you a hint! CONTENTS: Faceted navigation – what is it? Faceted navigation in the context of UX Why choose faceted navigation? How to optimize faceted navigation? Summary Faceted navigation – what is it? It is difficult to navigate a website composed of many subpages and categories. Moreover, displaying inappropriate products has a very negative impact on the experience of users, whose willingness to purchase then significantly decreases. Therefore, it is worth comprehensively optimizing the structure of the website to meet the expectations of recipients and make it easier for them to take specific actions. Faceted navigation turns out to be an excellent solution , as it significantly improves the comfort of using the website. It is a search system based on facets, i.e. features of the products offered on a given website. Thanks to it, the consumer can easily and quickly find the products they are interested in, while avoiding unnecessary content. Since many entrepreneurs are still wondering what faceted navigation is, it is worth illustrating this system with a specific example. If a customer is interested in a white cotton T-shirt, any products in a different color, style or material will certainly not interest him.