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Google Optimize is another option for A/B testing

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发表于 2024-5-8 11:31:43 | 显示全部楼层 |阅读模式
Use A/B testing tools to discover the best scheduling time A/B testing is still a tactic that’s loved by many marketers, and it can certainly deliver a whole slew of valuable data that you can use to optimize your Google Ads and Facebook ad campaigns. While you can run A/B tests through Google Analytics alone, there’s also a range of tools that help make it easier to set up, run, and analyze A/B tests, so it’s worth taking advantage of them.


AdEspresso AB Testing Tool to Optimize Ad Campaigns Image Source AdEspresso has a popular tool that helps you see which times of day your ads perform the best so that you can schedule them in advance for the optimal time. You can also use it to see which Indonesia Phone Numbers 175 Million List ads are driving the most clicks, impressions, conversions, etc. for basically everything, including your landing page content, email subject lines, and more. It plugs straight into Google Analytics, but you will need to either master Google Tag Manager, or find someone to help you manipulate code.





Create better UTM tags with a smart UTM manager One of the biggest challenges of using data to optimize your ad campaigns is trying to establish last-click attribution. Click throughs from Facebook, in particular, can show up on Google Analytics as m.facebook/referral, facebook/referral, or other variations, making it extremely challenging to work out exactly which visits came from which Facebook ad campaigns.

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