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Developing quality products or services is only half of a successful business development strategy. In order for the target audience to learn about the product and want to buy it, you need to take a comprehensive approach to promotion. One of the tools of the content SEO strategy is the publication of guest posts. In this article, the Grizzly team talks about the features of guest posting and its use in SEO promotion. Guest Posting: Advantages and Disadvantages of the Method guest posting Guest posting is a way of creating and posting content on a third-party site in order to generate referral traffic.
This method allows authors to promote their ideas in a bulk email campaigns specific area, as well as receive other benefits: build up the website's link profile to improve its position in search results; increase the number of subscribers if it is a commercial page on a social network or a personal blog; increase brand awareness and trust through the expertise of the material. In addition, guest posting helps to establish partnerships with the site owner. For the latter, it becomes an additional source of useful content that increases the authority of the web resource and contributes to its better ranking. It is worth considering that the author of the articles will have to comply with all the requirements for creating and publishing posts put forward by the owner of the resource.
The following disadvantages of guest posting may appear here: loss by the author of unique content that could be used on his own website; the need to regularly publish such materials; the ability for the site owner to remove backlinks if they do not meet the substantive requirements of the article. Please note that when choosing this promotion strategy, you need to carefully select the sites for posting content. How to find guest posting platforms? When searching for guest posting sites, it is important to look at the site's thematic proximity to your industry. For example, if you sell finishing materials, you should look for blogs about renovation and interior design. We offer the following methods for finding resources for placing guest posts.
Google and Yandex It is enough to enter a key request in the search engine line that describes the field of activity and contains a phrase referring to guest posting. For example: key "guest post", keyword "accept guest posts" keyword "publish a guest post" key "where to place a guest article". You can also type in the search engine the phrase “best guest sites about construction/design/travel/SEO promotion” - and you will see a list of sites with guest content. Competitors' backlinks If your competitors are taking advantage of guest posting opportunities, you can do the same. You can track the activity of competitive guest posting by analyzing backlinks in special services, for example.
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发表于 2024-11-9 11:57:27