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The youth public is a growing consumer market. At an increasingly young age, children are deciding for themselves what they want to have and use. Therefore, a store that wants to reach this audience must be designed and designed especially for them. The target audience for children's stores includes both children and adults. Parents/guardians and children must feel comfortable and find it easy to move around and access the products. The internal architecture must arouse curiosity so that both are interested in exploring the environment. In addition to just building a beautiful showcase and good organization, it is necessary to create an attractive setting in relation to the children's universe. Many stores use animals, mascots and characters in their decoration, in an attempt to make children identify more with the brand . The strategy can work, however, there is a risk that many children will be more interested in the decoration than in the products on sale in the store, which ends up putting the result of the strategy at risk.
Therefore, you need to be careful and know how phone database to measure the quantity of decorative items, so as not to divert the child's attention too much. When arranging products , hangers, racks and shelves of different sizes are worthwhile investments, as both parents and children can pick up the product, such as clothing that they are interested in. This way, the child feels more included and independent of their parents, which will make them more comfortable in the store. Children's fitting rooms in stores with a wide audience are generally not thought out with much care, they end up being slotted into the leftover corner of an environment. In children's stores, it is necessary to remember that in each fitting room there must be a comfortable space for two people: one for an adult and one for a child. Another important point is the height of the benches in the store, in case of needing to try on shoes, as the child must be able to get on and off the furniture easily.
Safety is another fundamental issue in any environment used by children, so it is important to consider using furniture with rounded corners and little glass . Mirrors must be well fixed to the walls and with a frame, so that they are firmer and safer. We must not forget about the sockets , a good project provides the right points for them, but if you have purchased a ready-made property that has many socket points, you must take care to cover all those that will not be used, especially the lowest ones that are located at the side. reach of children. These are some tips so you can improve your business, or even set up a store for children. And of course, be sure to count on the help of experts to invest in your business, in your branding, and in everything that makes your company an incredible and memorable brand. Want more commercial architecture tips? See more on our blog.
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