Ideation: concept, processes and relationship with design thinking

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Companies that seek to stand out know that innovation is not something that happens by chance, and there are systems to encourage good ideas. This movement brings ideas closer to concepts such as ideation, continuous improvement and Design Thinking, but the differences and relationships between these terms are not always clear. When it comes to innovation, understanding where we are going avoids failures and unnecessary expenses, giving us the chance to successfully explore new ways of seeing the world and business. Ideation is one of the processes that encourage innovation, and goes far beyond “generating several ideas”, relying on the right moment and appropriate processes to give the best results. Find out more in this text.

Check out this article: After all, what is the concept of ideation? Ideation and Design Thinking How to structure an ideation process Ideation in an Ideas Program Conclusion After all, what is the concept of ideation? Ideation is a stage of Design Thinking, which corresponds to the moment in which professionals on a team develop initial proposals to ws data solve a challenge or problem. And this is when innovative ideas and initiatives emerge. Using this process, it is possible to improve a product or increase productivity, for example. Contrary to what the name might suggest, ideation goes beyond waiting for the participants' creativity to come up with a perfect idea.



There are methods and tools for this activity to achieve the expected results, combining management and innovation to help the company. Ideation does not occur by accident, and is often adopted as part of a system; o Design Thinking . It creates a structure so that ideas stop being the result of inspiration or luck, and become a constant presence in the organization's spaces. Ideation and Design Thinking Design Thinking is an approach aimed at building solutions based on a deep understanding of a client's problems - which can be the actual consumer, an organization's team, a partner company, and so on. This model aims to create a stable foundation, on which the generation of good ideas can become an everyday thing. It starts by diving into the challenge, to understand it from the inside.

Let's talk to those who are experiencing this problem, and with everyone who is linked to this issue – from leadership to professionals who are operating on the front line. The mapping of the challenge must be shared with everyone who can bring solutions, even partial ones. With accurate information about what is happening, everyone will be able to contribute assertively to finding answers. This is the moment of ideation, which usually follows the format of brainstorming and focuses on quantity. Later on, ideas will be discussed and can follow three paths – approval, if it has high potential; adjustments, if necessary; or archiving if it cannot be applied to that problem at this time or with available resources.