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No retail therapy from IKEA What is retail therapy? This is a purchase that soothes, fulfills wishes or instantly solves a serious problem. Shopping is the default “magic pill” for many people. But this fact in itself does not increase income. What did the SMM people at IKEA come up with? Everything ingenious is simple. he goal is to collect donations for charity. For every photo with ears, the Mickey Mouse Corporation donated.
To increase sales volume, you need to present the product in seo expate bd such a way that the buyer does not doubt its effectiveness and that it will solve all problems. How to do it? Name the products appropriately. During the campaign, the IKEA catalog was transformed. Instead of “Soft Sofa,” the name appeared “My Partner Snores,” and instead of “Stuffed Toy” - “My Father is Allergic to Dogs.
What does the strategy provide: relieves the buyer of the need to “test” the product, read reviews about it and doubt its functions; one title states everything that the buyer will receive after shopping (i.e. there is no “pig in a poke”); opens up new possibilities of the subject that a person had no idea about. Another plus: by naming products in this way, you can reduce the cost of a click in contextual advertising.
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发表于 2023-10-8 13:11:03