Procedures for competitive research in content

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Marketing [4 steps] Competitor research steps The steps for competitive research in content marketing are: Perform a Google search for the keyword you want to rank for and analyze the search intent. Analyze the specialty of competing sites Analyze domain power Analyze the number of accesses Do it in this order. Let's take a look at each. [Step 1] Search Google for the keyword you want to rank high on and analyze the search intent. As mentioned above, the first step in competitive research is to actually search on Google and analyze the top-ranked competitive sites . The important thing here is to switch to Google's incognito mode. In order to provide information tailored to each user.

Google displays search results that match the sites you visit frequently Phone Number List and the area where you live. In other words, normal search results are not accurate rankings, but rankings that are tailored to the person searching, so unless you remove this, the original ranking will not be achieved. To use incognito mode, click on the three dots at the top right of the search screen and a message will appear asking you to open incognito mode. Once you switch to incognito mode, analyze the top search content. In our analysis, the competitors' sites, title Table of contents (heading) word count Co-occurrence word Mainly check the following 4 items. title Check out what titles your competitors are using. We analyze whether you have an attractive title that makes you want to click, and what type of title it is.



For example, understand the framework of the article, such as whether it is a tool comparison article, a terminology explanation article, or an article explaining how to use it, and determine what the user's needs are from the title. Table of contents (heading) Once you have analyzed the title, check the table of contents (headings) . Check what is written and in what order. After checking the table of contents, it is important to remember to check the content. By analyzing the granularity of each heading in the articles of competing sites that rank high in search results, you can determine how deep you should dig into the topic of the heading when writing a new article. You can get an idea of ​​what you should do. word count Analyze the volume and number of characters of content on competing sites .