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The oldest advertising strategy that exists is word of mouth , it has always been, unintentionally, the most effective way to get new customers.
But why is it? Very simple, having someone close to us recommend a product generates trust and reliability , it puts the product on a plate for us and we also don't need to try it and be disappointed, because we already know from someone we trust that the product is worth it.
This system, as natural as it is necessary, is always in the minds of brands Telegram Number Data and like the different planned marketing strategies, it has also been evolving.
That's where WOMM (Word of Mouth Marketing) comes from, word-of-mouth marketing , whose effectiveness is more than proven and brands should focus on this strategy, and even more so when it is recognized as the most important social network by Forbes magazine , there it is. there is no way to deny it
Word of mouth marketing
Advantages
Reliable and effective from the first moment. The power of word of mouth is based on consumer trust. When a friend or family member recommends a product it becomes 100% reliable.
Create a positive brand image . One of the main objectives of brands is to get consumers to speak well of them; word of mouth is the definitive test of their reputation.
The brand or product can become viral thanks to word of mouth marketing. The more people talk about it, the better for the brand.
It is cheap , it is not necessary to spend the entire budget on word of mouth marketing. You have to create a product that the customer likes and produces a positive experience.
In short: Do you know the famous saying, better bad known than good unknown ? Well, this would be something like what you have already known is better than what is good for me.
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发表于 2023-12-10 14:34:54