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In case you're still wondering what exactly the metaverse is and what it really looks like, Meta has shared the Wendyverse, Wendy's brand space that will be within its Horizon Worlds VR experience , an example of how brands will find their place adapting. this increasingly immersive experience.
As you can see in the following example that Meta shares, the Email Data Wendyverse is a virtual reality creation made by the team at Wendy's, an American fast food chain, and in this space virtual reality users are allowed to explore and interact with various objects and spaces using your virtual reality glasses.
Wendyverse
Image: Meta
As Meta explains: “ On Saturday, April 2, Wendy's will launch its first virtual space in Horizon Worlds in collaboration with the creators of Horizon Worlds. People with Meta Quest 2 devices will be able to access and experience Wendy's first virtual restaurant and venture into a new world designed exclusively for them. “Visitors will be able to walk behind the counter, interact with friends and embark on a delightful adventure.”
The Wendyverse example provides a much clearer idea of what Meta envisions as the future of brand social interactions, where each of them will eventually be able to create their own digital experiences, which will not only involve enabling engagement in this new universe, but also shopping in the real world, with items that can be seen, tried on, examined in detail and even placed in users' homes through virtual reality, which will help guide purchasing decisions.
The general idea is that the metaverse will present itself to brands as a showcase, a place to present items digitally, while users will be able to ask questions and interact, just as they would with a seller in the real world.
This vision seems to indicate the great push that Meta will have in relation to eCommerce, and that includes catalog management and eventually, companies being able to scan 3D models of all their products that will be presented in the correct scale in the metaverse experience.
It is not difficult to see the potential this represents for brands, however, the interactive and fully immersive experience of the metaverse still seems to be a long way off, and although the Wendyverse seems futuristic and interesting, it is still far from being able to exploit its full value.
This is the first metaverse of Meta: Horizon Worlds
However, we began to preview the basic components of the new form of the internet, how it will facilitate interaction and engagement with brands, expanding not only to our virtual representation but to our physical spaces.
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发表于 2023-11-29 19:12:27